How to rank higher on GetYourGuide: what it says counts

Short answer: GetYourGuide says its ranking weighs traveller preferences, market behaviour and your activity’s performance. It tells suppliers to work on three things: conversion and revenue (bookings per page view), availability (bookable a year ahead and up to the start time) and review score, where recent reviews count more. It doesn’t publish the weights (GetYourGuide Help Center, updated Apr 8, 2026).

Plenty of people sell “GetYourGuide ranking secrets”. This note sticks to what GetYourGuide publishes for its suppliers, plus what our city data shows about the pages you’re trying to climb. Where GetYourGuide doesn’t say something, neither do we. For the city-level picture, see selling tours in Rome and selling tours in Lisbon, and the broader GetYourGuide supplier guide.

How does GetYourGuide decide the order of search results?

Its supplier help centre says the algorithm “integrates various elements such as traveler preferences, market behavior, and your activity’s performance”, and that “the weight of each element may vary”. Results are tailored to each traveller (How ranking works on GetYourGuide, updated Apr 8, 2026).

GetYourGuide’s engineering blog describes the same system from the inside. It’s a machine-learning ranking that learns from what travellers view, click and book, and two people searching the same city can see different results (Inside GetYourGuide, From trees to transformers).

What follows for an operator: there is no single “rank”. Your position depends on who’s looking and from where. Our city reports load GetYourGuide from the United States for that reason. Check your own position from the markets your guests actually come from.

What are the three ranking factors GetYourGuide names?

1. Activity performance: conversion and revenue

GetYourGuide measures performance “in terms of revenue and conversion rate, i.e., the number of bookings relative to page views”. It recommends “enticing descriptions, eye-catching images, and transparent pricing” (same source). In practice:

• Follow the quality guidelines to the letter. Titles must start with the location and name the category (“Walking Tour”, “Entry Ticket”). “Small Group” is reserved for 15 or fewer on day trips and 10 or fewer for most other activities. Prices must include all mandatory fees. Photos must show the real experience, not stock images (Activity Quality Guidelines, updated Jul 29, 2025).
• Work through Recommended Actions. The Supplier Portal’s Performance page lists suggested fixes. Some are AI-generated from customer contacts, reviews and automated checks for contradictions in your listing. GetYourGuide suggests clearing the ones about unclear or contradictory information first, and resolving actions within 30 days (How to use Recommended Actions, updated Apr 14, 2026).
• Use the Competitor Report if you have it. It compares one activity with three to six similar ones on photos, reviews, content, options, inclusions and suitability. It’s in limited testing, English only, and can be regenerated every 30 days (Understanding the Competitor Report, updated Aug 4, 2026).

2. Availability: a year ahead and up to the start time

GetYourGuide asks for long-term availability (“bookable at least a year in advance”) and last-minute availability (“ideally bookable up until the start time”). More dates mean you match more searches (How ranking works).

Selling out too often can hurt as well. GetYourGuide says frequent sell-outs that lead to a low conversion rate “can also negatively impact your ranking and visibility”. When it shows the “Likely to sell out” badge, it recommends adding capacity (Likely to sell out badge, updated Aug 1, 2025).

3. Review score, weighted towards recent reviews

“Recent reviews count more toward the overall activity rating,” and reviews “affect how the algorithm ranks your product in search” (How ranking works; Understanding Customer Reviews). An old listing can’t live forever on reviews from three seasons ago, and a newer one can catch up faster than the raw count suggests.

How many reviews does a first-page tour have?

It depends heavily on the city and the page. On our latest checks of the Rome, Lisbon and Porto reports:

1. Pick the page you can win. On Rome’s city page the top ten carry a median of 19,047 reviews. On the Vatican Museums page the top ten median is 726, and the #1 listing (EcoArt Travel) has 751 reviews at €29. Same city, very different hurdle. Travellers search for the sight, not only the city.
2. Reviews aren’t the whole story. In Porto the top ten have fewer reviews than the page median (2,568 against 2,777). That fits GetYourGuide’s own account that conversion, revenue and availability also count.

Why rankings move (operator reports)

A position you held last month can move without a change to your listing. PhocusWire’s 21 October 2026 report collected public operator accounts of that kind of swing. The three points below are about Viator, and about OTA ranking volatility in general. GetYourGuide’s published levers stay the ones above: conversion and revenue, availability, and reviews.

• A Málaga operator said Viator bookings were down almost 35% year over year, while total sales were up about 20%.
• Wales Outdoors said Viator offered more visibility if commission rose from 25% to 30%, and he declined.
• Viator said rank swings are normal, and that organic rank is not based on revenue.

Read them as reports of movement, not as a formula. Viator’s statement in that piece is that moving up and down is normal, and that organic rank is not based on revenue. A booking dip, on its own, does not tell you whether your search position moved. For a GetYourGuide supplier the practical response is to record the position you actually hold: same country, same page, on a schedule. OTAlytics measures that GetYourGuide position over time, with rank, rating, review count and price, so a swing shows up as a position change rather than as a guess after the month’s sales are in.

What can a small operator do this month?

1. Choose your comparison set. Find the city or sight page where your tour actually appears and note its median price and range. The Rome, Lisbon and Porto reports are one place to start.
2. Fix the listing against the guidelines. Check the title format, honest “Small Group” use, all-inclusive pricing and real photos.
3. Open the calendar. Make the tour bookable 12 months out and as close to start time as you can honestly staff.
4. Clear Recommended Actions, contradictions first, and aim to resolve them within 30 days.
5. Ask every guest for a review in person, and reply to every review. Recent reviews are weighted more.
6. Watch for sell-outs and add capacity when the “Likely to sell out” badge appears.
7. Re-measure on a schedule from your guests’ main markets, not only when bookings drop.

What doesn’t GetYourGuide say?

It doesn’t publish the weight of each factor. It doesn’t say that price on its own moves your rank (it asks for “transparent pricing”). It also doesn’t offer guaranteed positions in organic results. Treat anyone claiming to know the formula with caution.

FAQ

Does lowering my price improve my GetYourGuide ranking?

GetYourGuide doesn’t say so. It names revenue and conversion, which price can affect in either direction. A cut that lifts conversion but drops revenue per booking may not help.

How far ahead should my availability be open?

At least a year, according to GetYourGuide’s help centre, and ideally bookable right up until the start time.

Do old reviews still count?

Yes, but GetYourGuide says recent reviews count more toward your rating.

Why do I see a different rank from my competitor?

Results are personalised and vary by traveller and location. Compare positions from the same country and on the same day.

Track it instead of guessing

OTAlytics records GetYourGuide’s first pages for each city and its main sights at least weekly, with every tour’s rank, rating, review count and price. A city report is $39 a month per city, billed monthly. To track your own listings on specific keywords, see the tracking plans.