Lisbon tours on GetYourGuide: prices and Sintra

Lisbon looks like an easier market than Rome. Prices are lower, and there’s room for a walking tour, a tuk-tuk, a fado night and a food crawl in the same city. But if you sell tours in Lisbon, GetYourGuide’s first page has a clear shape. It isn’t really a city-tour page. It’s a day-trip page, and Sintra sits on top of it.

This note is for single-city operators in Lisbon. It covers what the first page looks like (from our Lisbon report), how the Sintra day-trip market prices itself, where a smaller operator can find room, and the Portuguese rules worth checking before you scale. As with our Rome note, it doesn’t promise a ranking formula. GetYourGuide doesn’t publish one.

What GetYourGuide rewards

GetYourGuide doesn’t disclose how it orders results. What it tells suppliers, as covered in our GetYourGuide supplier guide, comes down to three levers: conversion, reviews (recent, verified, well rated) and availability (open inventory, instant confirmation). Each lever is relative to the tours beside you, and results change with where the traveller browses from. Our report loads GetYourGuide from the United States. Check from the markets your guests come from.

What Lisbon’s first page looks like

Our Lisbon report records the GetYourGuide Lisbon first page at least weekly, skipping sponsored tiles, so every position is organic. The free preview already shows the pattern.

Day trips hold the top

At the latest check, two of the top three Lisbon tours were Sintra day trips (Pena, Regaleira, Cabo da Roca and Cascais), and the third was a full-day trip to Fátima, Nazaré, Óbidos and Batalha. The largest group of similar tours on the page was the same Sintra combination, with 5 of the 20 ranked tours (OTAlytics Lisbon report, checked 18 Oct 2026).

At the top, “Lisbon tours” is a market for getting out of Lisbon. If you run a city product, your real competitors are further down the page and on the sight pages.

Low prices, wide spread

The median “from” price on the page was €33, with tours running from €11 to €156. The median has fallen 34.3% since our tracking window opened. The top ten were slightly cheaper than the page as a whole: a median of €30 against €33 (checked 18 Oct 2026).

The two named groups show how compressed the cheap end is: the Sintra combination at a typical €24 (range €23–€69, best rank #1) and food-and-wine small-group walks at a typical €25 (€15–€70, best rank #7).

The leaders carry far more reviews

The top ten had a median of 5,162 reviews, against 1,815 across all 20 ranked tours, and the median rating was 4.8 (checked 18 Oct 2026). The two leading Sintra listings showed 12,156 and 24,579 reviews. A rating near 4.8 is the norm here, not an edge.

Ownership is more spread out than Rome’s

The 20 ranked tours came from 20 operators, and the three biggest took 49% of new reviews over the last 30 days (ODYSSEY TOURS 18.3%, Vision Tours Portugal 16%, buendía 14.7%). In Rome the top three took about 76% (checked 11 Oct 2026). Lisbon is crowded at the top, but less concentrated.

The Sintra day-trip market

Our Sintra report is worth reading next to Lisbon’s, because the same tours lead both. On 19 Oct 2026 the Sintra first page had a median price of €43 (range €12–€581), a top-ten median of 4,217 reviews against 2,255 across 20 tours, and a 4.8 median rating. The top three suppliers took 59.5% of new reviews, and one of them was GetYourGuide’s own supplier entity (GetYourGuide Tours & Tickets GmbH, 16.7%).

The groups on that page show a price ladder:

• Budget combination (Sintra, Pena, Regaleira, Cabo da Roca and Cascais): 5 tours, typical €24, range €23–€69
• Full-day with Pena, Regaleira and Monserrate: 3 tours, typical €48, range €35–€88
• Half-day with Pena and Regaleira: 3 tours, typical €65, range €49–€79, best rank #2

Read those “from” prices against ticket prices. The Pena Palace “essential” adult ticket (park and palace) is €20, and park-only entry is €12 (Parques de Sintra, checked 19 Oct 2026). A €24 day trip can’t include much entry on top of transport and a guide. Check what the leaders include before you price against them.

Then go one level down. We track Pena Palace, Quinta da Regaleira, Cabo da Roca and the Sintra Mountains. On 18 Oct 2026 the Pena Palace page had a median of €55 and was led by a €12 park entrance ticket from GetYourGuide’s own entity. The Sintra Mountains page had a median of €77 and a top-ten median of just 73 reviews, and half its tours had more than 8. That’s a much thinner field than the city page.

Where a single-city operator can find room

Pick the comparison set you can win

Going head-on with the €24 Sintra combination means facing tens of thousands of reviews and a price you may not match. More winnable sets: half-day and small-group Sintra products, the thinner sight pages, and city products outside the day-trip groups.

Inside Lisbon, the report also tracks sight pages for Lisbon Cathedral, fado shows and the Oceanarium. The fado page (17 tours) had a median of €30, but its top ten had a median of €42, so the leaders there charge more than the rest (checked 18 Oct 2026).

Price against your group, not the city

Compare yourself with the typical price and range of your group, not the city median. Pricing well above it needs a visible reason: a smaller group, timed entry you’ve actually booked, a longer day. For the cost side, see our tour pricing strategy guide and OTA commission rates explained.

Build reviews and keep the calendar open

Ask every guest for a review in person, reply to every review (see our negative review playbook), and fix the recurring complaint before chasing volume. Open dates as far ahead as you can staff. Lisbon sells all year.

Lisbon-specific checks before you scale

• RNAAT registration. Selling animação turística activities commercially in Portugal (walking tours, tuk-tuk and vehicle tours, wine tastings and similar) requires registration in the RNAAT, Turismo de Portugal’s national register, under Decree-Law 108/2009 as amended. It’s an online prior notification, and you can start once it’s submitted and insurance is in place: personal-accident and civil-liability cover, plus assistance if you take guests abroad. Companies doing only urban walks and museum, palace and monument visits are exempt from the two policies but must still register. The one-off fee listed by Turismo de Portugal is €136.93 (€91.28 for a certified micro-business), or €91.28 / €20.28 for urban-only activities. Your RNAAT number must appear in your contracts, adverts and online sales, and you need a complaints book.
• Guides. Portugal has no national tourist-guide licence like Italy’s. Decree-Law 92/2011 made access to professions free and revoked the old regime that covered guia-intérprete and correio de turismo. Guides who only provide information don’t need RNAAT; the business that organises and sells the activity does. Site access is separate: Museus e Monumentos de Portugal (Jerónimos Monastery, Belém Tower) issues a free guide ticket to professionals in RNAAT or a recognised guide association, valid six months via RNAAT alone or one year via an association. Standard adult tickets are €18 for Jerónimos and €15 for Belém Tower.
• Sintra sites. Parques de Sintra requires an annual professional card for guides, caps groups at 25 per guide at Pena and 50 at the Sintra and Queluz palaces, and requires radio guides indoors for groups over 10 (rental is suspended, so bring your own). Pena entry is by timed slot, with no lateness tolerance and no refund. Allow about 30 minutes from the park gate to the palace. Under Sintra’s current town traffic plan, tour coaches drop off at Lourel car park, and only buses under 11 m heading for Pena may pass the control points.
• Tuk-tuks in Lisbon. Since 1 April 2025, a city order bans tuk-tuks from circulating, stopping or parking on a list of streets (about 300 in the city’s announcement) and sets 251 designated stopping and parking spaces, up from 86. A tuk-tuk parking regulation went to public consultation in June 2025. As reported, it proposes limited parking permits, 09:00–19:00 hours and no combustion-engine tuk-tuks from 31 December 2026. We couldn’t confirm it’s in force, so check before you plan a fleet. Vehicle tours of up to nine seats must use vehicles the company owns or leases, or a licensed transport provider.
• Other marketplaces. Many Lisbon operators list on Viator too, where ranking works differently. See our Viator vs GetYourGuide comparison and Viator supplier guide.

This isn’t legal advice. Confirm with Turismo de Portugal, the Câmara Municipal de Lisboa and the site operators before relying on it.

What to do with this

1. Open the Lisbon report and find which group your product belongs to, or whether it sits outside the day-trip groups.
2. If you sell Sintra, read the Sintra report and its sight pages and pick a rung of the price ladder you can own.
3. Note your group’s typical price and range, and check what the leaders include at that price.
4. Make sure your RNAAT registration, insurance and site access are in order before you push volume.
5. Recheck your position on a schedule. Five Lisbon tours changed position this month.

The full Lisbon report shows every ranked tour, every operator competing for the page with an estimated share of turnover, and which tours moved this month. It’s $39 a month for one city, with no tours to configure, and you can cancel any time. See pricing or open the Lisbon report.