italy · as seen from united states · checked today
Who ranks in Milan on Viator
Every tour on the first page, with what they charge and what it took to get there.
what the page charges
€89
median
€89 median
€22
lowest
€170
highest
The bar runs from the lowest price on the page to the highest. Half the page asks more than the median, half asks less.
the top ten, against the page
median reviews, top 10
2,074
vs 1,037 across all 20 tours
median price, top 10
€117
vs €89 across all 20 tours
how this was measured
Viator loaded from United States, because results move with the country you browse from.
The first page of tour cards, in the order the page returned them. Sponsored and promo tiles are skipped, so a rank is a rank.
Re-checked at least weekly. Prices are the figures printed on each card, converted to euro.
typical standing
4.6
median rating
half the tours have more than 1,037 reviews
Groups of similar tours
Tours grouped by how similar they are, so you can price against the ones you actually compete with.
tours like "Milan Duomo & The Last Supper Skip-the-Line Small Group Tour"
4 tours in this group
best rank #1
€129
typical price
€81–€151 across 4 priced tours
tours like "Lake Como & Bellagio Day Trip with Boat Cruise from Milan"
5 tours in this group
best rank #4
€102
typical price
€69–€132 across 5 priced tours
tours like "Bernina Red Train, Swiss Alps & St Moritz From Milan"
3 tours in this group
best rank #6
€152
typical price
€141–€170 across 3 priced tours
who holds the first 3
Rank
Tour
Rating
Reviews
From
what the first page turns over
Our estimate of weekly turnover across the first page in Milan
the rest of the first page
See every tour on the first page in Milan
this month's movers
6 tours changed position in Milan this month
what the page tells you
4 things worth knowing about this market
what the free report leaves out
A city is one search. You sell on dozens.
These city reports are free and stay free — but a city is the broadest search there is. The ones that fill your seats are narrower: rome food tour, trastevere walk, vatican skip line.
With an account you track any search you can type — not only the cities listed here, and not only tours you own. Whatever the search, you get everyone ranking for it, and you watch those positions move week to week instead of reading them once.
busiest markets we cover