turkey · as seen from united states · checked yesterday
Who ranks in Istanbul on Viator
Every tour on the first page, with what they charge and what it took to get there.
what the page charges
€65
median
€65 median
€19
lowest
€612
highest
The bar runs from the lowest price on the page to the highest. Half the page asks more than the median, half asks less. The top of the range sits further from the median than the bottom does.
the top ten, against the page
median reviews, top 10
878
vs 539 across all 20 tours
median price, top 10
€67
vs €65 across all 20 tours
how this was measured
Viator loaded from United States, because results move with the country you browse from.
The first page of tour cards, in the order the page returned them. Sponsored and promo tiles are skipped, so a rank is a rank.
Re-checked at least weekly. Prices are the figures printed on each card, converted to euro.
typical standing
4.9
median rating
half the tours have more than 539 reviews
Groups of similar tours
Tours grouped by how similar they are, so you can price against the ones you actually compete with.
tours like "ISTANBUL BEST: Iconic Landmarks Full Day PRIVATE Guided City Tour"
3 tours in this group
best rank #2
€65
typical price
€65–€74 across 3 priced tours
who holds the first 3
Rank
Tour
Operator
Rating
Reviews
From
3
Istanbul Private Guided Tour: For Major Historical Attractions
5.0
329
€65
Who owns the first page
The suppliers holding the most of this page, and how much of its recent review activity each one is taking.
Istanbultourmatt
1 tour on the page
best rank #2
40%
of new reviews
44 new reviews in 30 days
Guided Istanbul Tours
1 tour on the page
best rank #1
36.4%
of new reviews
40 new reviews in 30 days
İstanbul Vip Transfer
1 tour on the page
best rank #4
18.2%
of new reviews
20 new reviews in 30 days
shares across 11 of 20 ranked tours — the ones whose operator we know · review shares from 4 with 30-day review history
what the first page turns over
Our estimate of weekly turnover across the first page in Istanbul
every operator on this page
All 11 operators competing in Istanbul, with each one's share of estimated turnover
the rest of the first page
See every tour on the first page in Istanbul
what the page tells you
1 thing worth knowing about this market
what the free report leaves out
A city is one search. You sell on dozens.
These city reports are free and stay free — but a city is the broadest search there is. The ones that fill your seats are narrower: rome food tour, trastevere walk, vatican skip line.
With an account you track any search you can type — not only the cities listed here, and not only tours you own. Whatever the search, you get everyone ranking for it, and you watch those positions move week to week instead of reading them once.