italy · as seen from united states · checked today
Who ranks in Florence on Viator
Every tour on the first page, with what they charge and what it took to get there.
what the page charges
€68
median
€68 median
€21
lowest
€138
highest
The bar runs from the lowest price on the page to the highest. Half the page asks more than the median, half asks less.
the top ten, against the page
median reviews, top 10
2,376
vs 2,376 across all 20 tours
median price, top 10
€71
vs €68 across all 20 tours
how this was measured
Viator loaded from United States, because results move with the country you browse from.
The first page of tour cards, in the order the page returned them. Sponsored and promo tiles are skipped, so a rank is a rank.
Re-checked at least weekly. Prices are the figures printed on each card, converted to euro.
typical standing
4.7
median rating
half the tours have more than 2,376 reviews
Groups of similar tours
Tours grouped by how similar they are, so you can price against the ones you actually compete with.
tours like "Tuscany Day Trip from Florence: Siena, San Gimignano, Pisa and Lunch at a Winery"
3 tours in this group
best rank #1
€66
typical price
€48–€87 across 3 priced tours
tours like "Florence Accademia Gallery Tour & Skip-the-Line Tickets Included"
3 tours in this group
best rank #2
€56
typical price
€37–€138 across 3 priced tours
tours like "Pasta Cooking Class with Unlimited Wine in Florence"
3 tours in this group
best rank #5
€30
typical price
€25–€72 across 3 priced tours
who holds the first 3
Rank
Tour
Rating
Reviews
From
what the first page turns over
Our estimate of weekly turnover across the first page in Florence
the rest of the first page
See every tour on the first page in Florence
this month's movers
6 tours changed position in Florence this month
what the page tells you
2 things worth knowing about this market
what the free report leaves out
A city is one search. You sell on dozens.
These city reports are free and stay free — but a city is the broadest search there is. The ones that fill your seats are narrower: rome food tour, trastevere walk, vatican skip line.
With an account you track any search you can type — not only the cities listed here, and not only tours you own. Whatever the search, you get everyone ranking for it, and you watch those positions move week to week instead of reading them once.
busiest markets we cover